Question: 1. Why do you think Disney was so successful with the Pixar and Marvel acquisitions, while other media interactions like Sonys acquisition of Columbia Pictures

1. Why do you think Disney was so successful with the Pixar and Marvel acquisitions, while other media interactions like Sony’s acquisition of Columbia Pictures or News Corp.’s acquisition of MySpace were much less successful?

2. Given the “build -borrow-or -buy” framework discussed in the Implications for the Strategist section, do you think Disney should pursue alternatives to acquisitions? Why or why not?

3. Do you think Disney’s acquisition-led growth strategy is sustainable? Are there sufficient “Mini-Disneys” that Disney can acquire?

4. What effects do you expect from the continued disruption of the media industry on Disney? How should Disney respond?


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