1. Why does Audi use B&O equipment in its high-end cars? 2. How does B&O combine actions...

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1. Why does Audi use B&O equipment in its high-end cars?
2. How does B&O combine actions on product, place, promotion and price?
3. How can B&O double its market share by expanding on its successful niche in the future?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:21 AM

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1. Why does Audi use B&O equipment in its high-end cars? 2. How does B&O combine actions...

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Step by Step Answer:

1 The reason why Audi is able to charge a price premium is partly because its consumers are willing to pay extra for the brand association In effect t...View the full answer

International Business

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