Question: 1. Why does Audi use B&O equipment in its high-end cars? 2. How does B&O combine actions on product, place, promotion and price? 3. How

1. Why does Audi use B&O equipment in its high-end cars?
2. How does B&O combine actions on product, place, promotion and price?
3. How can B&O double its market share by expanding on its successful niche in the future?

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1 The reason why Audi is able to charge a price premium is partly because its consumers are willing to pay extra for the brand association In effect t... View full answer

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