1. Why does Starbucks rely on licenses for most of its international operations? Does the firm risk the dissipation of its managerial or technological advantages?
2. Can you argue that Starbucks is a global company regardless of the strong dominance of its home region in terms of sales and locations? Explain.
3. What accounts for the discrepancy between percentage of foreign locations and percentage of foreign revenues?
4. What are some of the reasons why Starbucks chooses to retain operational control of its domestic operations?