1. Why is Facebook the number-one social media company, and not Myspace which enjoyed a first-mover advantage?...

Question:

1. Why is Facebook the number-one social media company, and not Myspace which enjoyed a first-mover advantage?

2. Given that hallmarks of good and bad strategy (discussed in Chapter 1), do you think Facebook has a good strategy? Why or why not?

3. The first step in creating a good strategy is to diagnose the competitive challenge. What do you believe is Facebook’s number-one competitive challenge?

4. What top-three recommendations would you give Mr. Zuckerberg? Why? Support your arguments.

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Strategic Management Concepts

ISBN: 978-1259384073

2nd edition

Authors: Frank Rothaermel

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Question Posted: Dec 12, 2014 10:36 AM

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1. Why is Facebook the number-one social media company, and not Myspace which enjoyed a first-mover advantage?...

Question:

Step by Step Answer:

1 The acquisition of Myspace by News Corp shifted the attention to revenues and profitability when the advantage of social media came from the network effects of multiple users The profit focus was co...View the full answer

Strategic Management Concepts

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