1. Why should the structure for the organisation or the project (in this case each area to be developed constituted a project) affect the way that people behave?
2. What type of matrix is in use here?
3. What alternative structures could they adopt?

As a government-funded body the Cardiff Bay Development Corporation is one of a number of UK regional development corporations charged with the regeneration of specific areas. It is a predominantly project-based organisation – the life-span of the corporation was generally fixed at its inception. Its roles include the promotion of the area and the bringing in of business, housing and the necessary infrastructural changes to make it all work.