1. Why was it important for Boston Pizza to invest in an online ordering system? 2. Why...

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1. Why was it important for Boston Pizza to invest in an online ordering system?
2. Why do you think online ordering has surpassed telephone ordering at Boston Pizza?
3. Why does Mark Pacinda call online ordering the "perfect server"?

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:42 AM

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1. Why was it important for Boston Pizza to invest in an online ordering system? 2. Why...

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1 Opening an online ordering system creates a new revenue ...View the full answer

Marketing An Introduction

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