Question: 1-800 Flowers.com has been on Facebook almost from the first day the social networking site appeared. The online flower retailer uses Facebook to keep in

1-800 Flowers.com has been on Facebook almost from the first day the social networking site appeared. The online flower retailer uses Facebook to keep in touch with its many customers and to establish a forum to foster a continued dialogue with customers and potential customers. But by the middle of 2009, 1-800 Flowers.com added a shopping tab to its Facebook page that allows visitors to browse and purchase flowers without having to leave the Facebook social networking site. 1-800 Flowers.com believes that embedding an electronic marketing channel on its Facebook page adds value to the customer experience by making it more convenient for customers to buy flowers online. Do you see any possible downside to adding electronic marketing channels to social networking sites? Discuss.

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