With a telephone survey, when a potential respondent refuses to take part or is found to have

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With a telephone survey, when a potential respondent refuses to take part or is found to have changed his or her telephone number or moved away, it is customary to simply try another prospect until a completion is secured. It is not standard practice to report the number of refusals or noncontacts. What are the implications of this policy for the reporting of nonresponse?
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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