With social media proving to be a cost-effective way to attract park visitors, should SeaWorld abandon its
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2. What steps can SeaWorld take to maintain a relation-ship with coaster enthusiasts, now that the excitement surrounding the new ride has faded?
3. Do coaster fans such as members of American Coaster Enthusiasts constitute a brand community as described in the chapter? Why or why not?
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1 It is a good idea to have various efforts of promotion since each may be effective in its own way ...View the full answer
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