Question: A bank manager notices that by the time customers get to the teller, they seem irritated and impatient. She wants to investigate the problem further,
A bank manager notices that by the time customers get to the teller, they seem irritated and impatient. She wants to investigate the problem further, so she hires you to design a research project to figure out what is bothering the customers. The bank wants two studies:
(a) Several focus groups of their customers and
(b) An online survey of 500 customers. Which study is exploratory, and which is conclusive?
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