A consumer package goods company (e.g., Pepsi) has just developed a new beverage. The company needs to

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A consumer package goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate the demand for such a new product. What sources of syndicated data could it explore?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:52 AM

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A consumer package goods company (e.g., Pepsi) has just developed a new beverage. The company needs to

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Syndicated data is a type of secondary data that i...View the full answer

Marketing

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