Question: A box feature in the chapter talks about watches that smile at you. Using the perceptual process, explain how a smiling product might lead to

A box feature in the chapter talks about watches that smile at you. Using the perceptual process, explain how a smiling product might lead to a more favorable reaction. Do you think that a smiling product would be equally effective for all types of products? How much could one change the time of a smiling watch and have it still look like a smile? Do you think any potential learning is due more to implicit or explicit memory effects?

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