A cable company offers two basic packages: sports and kids, and a combined package. There are three
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A cable company offers two basic packages: sports and kids, and a combined package. There are three different types of users: parents, sports fans, and generalists. The following table shows the maximum price that each type of consumer is willing to pay for each package.
- If the cable company offers any one package for $50 or the combined bundled package for $70, who will buy each package?
- Explain why the company will make a higher profit with this method than if the bundled package option were not offered.
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With the package option of any one package for 50 or the combined ...View the full answer
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