A colleague has sent you an e-mail seeking your advice as he attempts to sell a new

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A colleague has sent you an e-mail seeking your advice as he attempts to sell a new voice-mail system to a local business. Send him a return e-mail describing the various people who might influence the customer’s buying decision. Be sure to include suggestions for dealing with the needs of each of these individuals.
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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