A colleague is arguing that the best way to conduct a study of attitudes toward city government

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A colleague is arguing that the best way to conduct a study of attitudes toward city government in your community is through a mail survey because it is the cheapest method. How would you respond to your colleague? If time were not a critical factor in your decision, would your response change? Why?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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