One approach to customer-based marketing relies on identification of customer demographic groups. Find an online retailer that

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One approach to customer-based marketing relies on identification of customer demographic groups. Find an online retailer that has incorporated customer-based marketing in its Web site design. In about 100 words, describe the Web site and outline how it offers various navigation paths for customers belonging to different demographic groups.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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