Question: A company is in the business of making souvenir spoons to customer order. The customers select the size of the spoons and may specify the

A company is in the business of making souvenir spoons to customer order. The customers select the size of the spoons and may specify the design to be embossed on them. One or more spoons may be ordered. The company is considering going into the make-to-stock spoon business for souvenir spoons and everyday tableware as well. What will it have to do differently? How is the business likely to change?

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