Question: a. Define the following memory structures: sensory store, short-term store (working memory), and long-term store. Discuss how each of these concepts can be used in

a. Define the following memory structures: sensory store, short-term store (working memory), and long-term store. Discuss how each of these concepts can be used in the development of an advertising strategy.
b. How does information overload affect the consumer’s ability to comprehend an ad and store it in his or her memory?

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a Sensory storereceives what the senses deliver but retains information for only a fraction of a second For marketing this means that although it is e... View full answer

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