Question: The chapter notes that clothing chain H&M only features computer-generated models on its Website. The company drew criticism for presenting only picture-perfect people. A company

The chapter notes that clothing chain H&M only features computer-generated models on its Website. The company drew criticism for presenting only picture-perfect people. A company spokesman defended the move by explaining that these unreal bodies would ensure that the garments remain the focus of online shoppers’ attention. What do you think of this argument – does the use of only “perfect” bodies create a problem for real shoppers?

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