a. Establish response categories and codes for the following question that was asked of a sample of business executives: "In your opinion, which types of companies have not been affected by the present economic climate?"
b. Code the following responses using your categories and codes.
1. Washington Post
2. Colgate Palmolive
3. Procter & Gamble
4. Hilton Hotels
5. Bank of America
6. Faberge
7. Wells Fargo and Company
8. Amana
9. Holiday Inn
10. Whirlpool
11. Chili's
12. Citibank