A friend of yours agrees with the adage, People don't know what they want - they only

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A friend of yours agrees with the adage, "People don't know what they want - they only want what they know." Write your friend a letter expressing the extent to which you think marketers shape consumer wants.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:40 AM

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A friend of yours agrees with the adage, People don't know what they want - they only

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They should address some of these points Marketers cannot create demand or ma...View the full answer

Marketing

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