The Power of Marketing Marketers cannot create demand or make people buy things that they don't want
Question:
A friend of yours agrees with the following adage, "People don't know what they want; they only want what they know."
Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.
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Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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