a. How are attitude rating scales most commonly applied in marketing research? b. What decisions must a

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a. How are attitude rating scales most commonly applied in marketing research?
b. What decisions must a researcher make in designing a single-item scale for these purposes?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:43 AM

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a. How are attitude rating scales most commonly applied in marketing research? b. What decisions must a

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a Marketing strategies depend upon understanding attitudes of target consumers and when nec...View the full answer

Marketing Research

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