a. If you wanted to name a new product that would be acceptable to consumers throughout the

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a. If you wanted to name a new product that would be acceptable to consumers throughout the world, what cultural factors would you consider?
b. What factors might inhibit an attempt by Apple to position a new laptop computer as a world brand?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:58 AM

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a. If you wanted to name a new product that would be acceptable to consumers throughout the

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a Multinational firms have had some difficulty in using the domestic brand names of their products i...View the full answer

Consumer Behavior

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