Should Head & Shoulders shampoo be sold worldwide with the same formulation? In the same package? With

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Should Head & Shoulders shampoo be sold worldwide with the same formulation? In the same package? With the same advertising theme? Explain your answers.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:58 AM

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Should Head & Shoulders shampoo be sold worldwide with the same formulation? In the same package? With

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Product standardization works best with highinvolvement products that approach either end of the hig...View the full answer

Consumer Behavior

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