a. In international marketing of your products, you have a choice between standardizing and customizing of the
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b. What are the major issues in using per capita GDP or GNP as a country segmentation criterion?
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a International marketing team of a company should address four issues those are how to develop the products how to price those products how to sell t...View the full answer
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Business and Administrative Communication
ISBN: 978-0073403182
10th edition
Authors: Kitty o. locker, Donna s. kienzler
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