A manufacturer of hand tools uses industrial supply houses to reach its major markets. The company is

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A manufacturer of hand tools uses industrial supply houses to reach its major markets. The company is considering a new, automatic inventory-control procedure. How would you proceed with an exploratory study in advance of a larger study of the dealers' reactions to this new procedure?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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