A marketing manager has developed a regression model to predict quarterly sales of his companys down jackets
Question:
a) How would you code such a variable? (What values would it have for each quarter?)
b) Why does the intern’s suggestion make sense?
c) Do you think a regression with the indicator variable for Fall would model down jacket sales better than one without that predictor?
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Related Book For
Business Statistics
ISBN: 9780321925831
3rd Edition
Authors: Norean Sharpe, Richard Veaux, Paul Velleman
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