A newspaper reporter finds data in a study that surveyed children that reports a high percentage of children can match cartoon characters with the products they represent. For instance, they can match cereal with Captain Crunch and Ronald McDonald with a Big Mac. The reporter used this to write a story about the need to place limits on the use of cartoon characters. However, the study also provided data suggesting that matching the cartoon character and the product did not lead to significantly higher consumption. Would this be a proper use of secondary data?