A packaged goods manufacturer receives many thousands of customer letters a year. Some are complaints, some are

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A packaged goods manufacturer receives many thousands of customer letters a year. Some are complaints, some are compliments. They cover a broad range of topics. Are these letters a possible source for exploratory research? Why or why not?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:43 AM

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A packaged goods manufacturer receives many thousands of customer letters a year. Some are complaints, some are

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Business research methods

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