Question: A product-positioning rule given in the chapter is that when there are only two competitors, the middle becomes the preferred strategic position. Illustrate this for

A product-positioning rule given in the chapter is that “when there are only two competitors, the middle becomes the preferred strategic position.” Illustrate this for the cruise ship industry, where two firms, Carnival and Royal Caribbean, dominate. Illustrate this for the commercial airliner building industry, where Boeing and Airbus dominate.

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