A publisher offers teenage boys (aged 1417 years old) one of four best-selling famous rock posters as

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A publisher offers teenage boys (aged 14–17 years old) one of four best-selling famous rock posters as an incentive for filling out a ten-page mail questionnaire about what makes a good guitar. What are the pros and cons of offering this incentive? Yes or no, should the incentive be offered (explain)?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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