A random sample of 12 consumers are asked to rank their preferences of four new fragrances that
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A random sample of 12 consumers are asked to rank their preferences of four new fragrances that Calvin Klein wants to introduce to the market in the fall of 2008. The data are as follows (best liked denoted by 1 and least liked denoted by 4). Do you believe that all four fragrances are equally liked? Explain.
Transcribed Image Text:
Respondent Fragranc Fragrance 2 Fragrance 3 grance 4 4 4 4 4 10 4 12
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All four fragrances are not equally liked Friedman Test Fra...View the full answer
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Related Book For
Complete Business Statistics
ISBN: 9780077239695
7th Edition
Authors: Amir Aczel, Jayavel Sounderpandian
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