A recent survey points to growing consumer demand for state-of-the-art technology in vehicles. The 2015 KPMG Global Automotive Executive study found that automobile executives believe that consumers are still fixated on traditional product issues and not yet on innovative concepts and online services (bit.ly/1GlkZ4Q). Sixty-seven percent of executives rated fuel efficiency and 53% rated enhanced vehicle life span as extremely important to consumer vehicle purchases, while only 24% rated vehicle-bound connectivity and built-in technologies as extremely important. What additional information would you want to know about the survey before you accepted the results of the study?