Question: A researcher asks, What do you remember about advertising for Gillette Turbo razors? A box with enough room for 100 words is provided in which

A researcher asks, “What do you remember about advertising for Gillette Turbo razors?” A box with enough room for 100 words is provided in which the respondent can answer the question. The survey involves responses from 250 consumers. How should the code book for this question be structured? What problems might it present?

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