A researcher wishes to compare two hotels on the following attributes: Convenience of location Friendly personnel Value

Question:

A researcher wishes to compare two hotels on the following attributes:

Convenience of location

Friendly personnel

Value for money

a. Design a Likert scale to accomplish this task.

b. Design a semantic differential scale to accomplish this task.

c. Design a graphic rating scale to accomplish this task.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:47 AM

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A researcher wishes to compare two hotels on the following attributes: Convenience of location Friendly personnel Value

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a The Hilton Hotel has a convenient location Strongly Moderately Neither Agree Moderately Strongly a...View the full answer

Business research methods

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