A smart phone manufacturer surveyed 100 retail phone outlets in each of the firms sales regions. An

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A smart phone manufacturer surveyed 100 retail phone outlets in each of the firm’s sales regions. An analyst noticed that in the South Atlantic region the average retail price was $165 (mean) and the standard deviation was $30.However, in the Mid-Atlantic region the mean price was $170, with a standard deviation of $15.What do these statistics tell us about these two sales regions?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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