A survey was completed by senior level marketers on marketer expectations and perspectives going into the next year for such things as marketing spending levels, media usage, and new business activities. Marketers were asked about how they are most often finding out about new marketing agencies for hire and the value they are placing on marketing agencies that specialize in their industry. The results are presented in the tables below:

a. Construct a bar chart, a pie chart, and a Pareto chart.
b. Which graphical method do you think is best for portraying these data?

c. Construct a bar chart, a pie chart, and a Pareto chart.
d. Which graphical method do you think is best for portraying these data?
e. Based on both summaries above, what conclusions can you reach concerning marketers€™ perspective on new marketing agencies? 2.91 The owner of a restaurant

Most Often Ways to Find out About New Marketing Agencies Calls/emails from agencies Social outreach Searching on Google, Bing Referrals from friends, colleagues Agency search consultants Source: Data extracted from 2014 RSWAUS New Year Outlook Repont, bit.ly/IfVZTyS. Percentage 32% 6% 7% 48% 7% Importance of Marketing Agency Specializing in Marketer's Industry Very important Somewhat important Not at all important Source: Data extracted from "2014 RSW/US New Year Outlook Report, bitly/INZT5 Percentage 43% 45% 12%