A. The marketing plan is for a Snickers bar for diabetic people: Marketing Plan Part 1 and 2: For this PART ONE (Part I) of the project you want to complete the product-service identification. Provide substantial details about the product characteristics, features, and benefits. Sample Outline of the Marketing Plan (Part I): 1. Product-Service Identification 1.1 Brief description of the Company 1.2 Organization structure 1.3 the product being offered 2. Situation Analysis (This is the section heading, which includes an introductory paragraph) 2.1 Market Summary 2.2 SWOT Analysis 2.3 Direct and Indirect Competition
B. Using the Product-Service identified and the Situation Analysis prepared in A, you will require now prepare the Marketing Mix Strategy and Marketing Research. At a minimum, the Marketing Mix Strategy and Marketing Research must include the following sections (complete), correctly numbered, and labeled (see below). Sample Outline of the Marketing Plan (Part II): 3. Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Marketing Program Pricing Distribution Promotion Customer service 3.7 Marketing Research.