A trend among advertisers is to make more use of consumer generated commercials to be placed on

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A trend among advertisers is to make more use of consumer generated commercials to be placed on You-Tube and similar sites. Discuss some of the advantages and disadvantages of employing this strategy.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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A trend among advertisers is to make more use of consumer generated commercials to be placed on

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One hundred and eighty three million viewers viewed over 146 billion videos on YouTube in 2010 That ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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