a. What are the possible threats to the validity of a trend analysis? b. How can these
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b. How can these threats be eliminated by the experimental design process?
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a In trend studies the measures over time come from a succession of separate random samples from the ...View the full answer
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Related Book For 
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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