a) What is a focus group? b) Design 10 open ended questions to use in a customer
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b) Design 10 open ended questions to use in a customer focus group to determine a retailer’s customer service gap and make improvements.
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a A focus group is referred to as exploratory research that has a qualitative approach to gathering information about 1 insights that will help unders...View the full answer
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Related Book For
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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