a. Why do you think Pepsi didnt choose the Super Bowl to launch such a fundamentally different
Question:
b. Does the fact that a sister division of PepsiCo (Doritos) will continue its traditional Super Bowl ad campaign weaken the Pepsi message here? Why or why not?
c. What happens if this new approach doesn’t work?
d. Do you expect other companies to follow Pepsi’s example? Why or why not?
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a They wanted to focus their marketing dollars on a more targeted demographic quality over quantity ...View the full answer
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Related Book For 
Management Now skills for 21st century management
ISBN: 978-0073377292
2nd edition
Authors: Dr. Andrew Ghillyer
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