Question: According to one industry analyst, in a scale business . . . size does matter. What does he mean by a scale business? Why is

According to one industry analyst, “in a scale business . . . size does matter.” What does he mean by “a scale business”? Why is the airline industry “a scale business”? Once you’ve thought about these two questions, how would you describe the “specific opportunity” which, as virtual organizations, airline alliances are designed to exploit?

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