Address the following credentials with regard to Cola war by apply the models of industry analysis to understand industry attractiveness.

Why, historically, has the soft drink industry been so profitable; especially for the leading Concentrate producers?

Map out what activities occur at the different links in the value chain?

Compare the activities/economics of the concentrate business to the bottling business. Why is the profitability so different?

How have the competition between Coke and Pepsi affected the industry's profit?

Can Coke and Pepsi sustain their profit in the wake of flattening demand and the growing Popularity of non-CSDs?

Five-force model is a very important tool for environmental analysis. Establish an assessment sheet for the soft drink industry (for both CP's and bottlers) by using the Five-forces model

Provide few words or sentences in a precise way in all respects that what lesson you learn from the whole discussion