You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products You have begun research on the strategies and methods available by reviewing relevant articles on the topic Based on your article r...

Organizations can utilize either direct distribution channel or indirect distribution channel for their products Some organizations use both direct channel of distribution and indirect channel of dist ...

You work for a newly formed sports apparel company and your manager has requested you help the

Question:

You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.
Analyse an article "the role of channels in marketing" while keeping in the mind the following credentials.
• Define what a channel is and discuss why it is important to the marketing process.
• Discuss the differences between direct and indirect channels.
• Introduce the article and its author(s) and give a brief summary of its core message(s).
• Analyze the relationship channels have to maintaining a satisfied target market.
• Compare and contrast similarities and differences in strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
• Recommend strategy(ies) for the company and what reasoning led you to conclude this was the best solution.
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...