Question: Adobe Analytics (previously Site Catalyst), Google Analytics (free), Google Analytics Premium, and IBM Digital Analytics (formerly Core metrics) Prompt: The matrix should include of a

Adobe Analytics (previously Site Catalyst), Google Analytics (free), Google Analytics Premium, and IBM Digital Analytics (formerly Core metrics)

Prompt: The matrix should include of a description of the feature commonalities including:

- Data collection method

- Standard traffic reporting

- Custom conversion reporting

- Custom visualizations

- Data warehouse support for extensive data queries, type of tracking beacon, and available included support tools

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