Advertising is not and could never be a science. At best it is managed art. Discuss this

Question:

Advertising is not and could never be a science. At best it is managed art". Discuss this statement using examples to illustrate why you agree or disagree.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

Question Posted: Apr 18, 2017 12:09 PM

See More Questions

Discuss how sponsorship works in theory, using examples to illustrate.
Although classical economists lived and wrote many years ago, their ideas are often employed by some modern economists. 1. State Says law. 2. Explain why classical economists believed that there...
Define interactivity in communications terms using examples to illustrate.
Holly funded the Holly Marx Trust in January 2020. The entire trust income is payable to her adult son Jack for 20 years. At the end of the twentieth year, the trust assets are to pass to Hollys...
The thermal conductivity of a material may be determined in the following manner. Saturated steam 2.41 105 N/m2 is condensed at the rate of 0.68 kg/h inside a hollow iron sphere that is 1.3 cm thick...
Can an organization focus on both consumerism and environmentalism at the same time? Explain.
Let $p(t)$ be the probability of survival from 0 to $t$. The probability of surviving to $s$ given survival to $t$ is then \[p(s \mid t)=\frac{p(s)}{p(t)}\] Let...
Milken Manufacturing has three product lines. The companys new accountant, Marvin LaSance, is responsible for allocating facility-level costs to these product lines. Mr. LaSance is finding the...
What is the yield to maturity of a corporate bond that has a coupon rate of 5%, a face value of $1,000, a present value of $574.32, and a time to maturity of 20 years?
The following is the statement of financial position of WW Associates as at 31 December 2008: During 2009, the following transactions took place: 1 The owners withdrew equity in the form of cash of...
Explain what USP, brand image and positioning mean and provide examples from each of these practitioners' views on how advertising works.
Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising and publicity.
A library has seven branches in its system. The number of volumes (in thousands) held in the branches are83, 510, 33, 256, 401, 47, and 23. a. Is this a sample or a population? b. Compute the...
Why has ethics become an increasingly important consideration when developing marketing strategies and campaigns?
How is Big Data changing the way organisations build customer relationships?
Questionnaires can sometimes be ambiguous or ask irrelevant questions. How can these sources of error be reduced?
Consider the following note payable transactions of Creative Video Productions. Journalize the transactions for the company. 2023 Aug. 1 Dec. 31 2024 Aug. 1 Purchased equipment costing $16,000 by...
The exponential growth and development of technology has been instrumental in changing culture. Critically assess this notion.
Create a 4 4 array multiplier using generate statements. Use full adder, half adder, and AND gate components.
The Alert Company is a closely held investment-services group that has been very successful over the past five years, consistently providing most members of the top management group with 50% bonuses....
What are some of the benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad you believe makes effective use of a celebrity's endorsement, and explain why.
Do outdoor ads and pop-up ads have any characteristics in common? What are they?
Think back to any good or bad publicity you have heard about a company or its products recently. If it was good publicity, how was it generated and what media were used? If it was bad publicity,...
Identify one type of business and describe that business and it's lending needs. Then describe what their potential lending needs may? Manufacturing Retail Wholesale Service Construction
Many investors believe the slope of yield curve is a leading economic indicator. Do you agree? Why? https://home.treasury.gov/policy-issues/financing-the-government/interest-rate-statistics?
Analyze the process for monitoring claims data for detecting potential fraud and abuse and describe how it is a crucial financial management process?

Advertising is not and could never be a science. At best it is managed art. Discuss this

Question:

Step by Step Answer:

Advertising could be said to be art perhaps for the most part or more than this However the we need ...View the full answer

Marketing Communications Management Analysis Planning Implementation

Students also viewed these Marketing questions