Marketing Communications Management Analysis Planning Implementation(2nd edition)
Authors:
Paul Copley
In Stock: 1 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 978-0857027863, 857027867, 857027875, 978-0857027870
Book publisher: SAGE Publications Ltd
Book Price $0 : Marketing Communications Management: Analysis, Planning, Implementation by Paul Copley is a comprehensive guide to understanding the complex landscape of marketing communications. This second edition offers an in-depth exploration of marketing communication tools such as advertising, public relations, sales promotions, and digital marketing. Copley delves into the strategic planning required to integrate these tools effectively within organizations. The book emphasizes the significance of a cohesive marketing communications strategy and provides a detailed schema for analysis, planning, and execution. Through the use of real-world case studies, the reader gains insight into how successful companies strategize their interactions with consumers. Topics like promotional mix and brand management are intricately discussed, highlighting the critical role they play in building consumer relationships. While the book is devoid of characters, its engaging narrative integrates a solution manual approach, where hypothetical scenarios act as an answer key for learners to test their understanding. The clearly structured table of contents further helps navigate through intricate concepts and methodologies with ease. This text is widely received in academic and professional circles for providing valuable insights into both traditional and digital marketing paradigms. By offering detailed frameworks for implementation, Copley not only presents information but transforms it into actionable strategies that are applicable in diverse market contexts. An affordable and cheap resource, this volume is tailored to meet the needs of financially constrained learners.
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