AFLAC wants to test a duck commercial against a nonduck commercial to determine which ad generates more

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AFLAC wants to test a duck commercial against a nonduck commercial to determine which ad generates more favorable attitudes toward AFLAC. What type of experimental design would you recommend? Why would you recommend this type of design?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:55 AM

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AFLAC wants to test a duck commercial against a nonduck commercial to determine which ad generates more

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The PosttestOnly Control Group Design is recommended The control group will be expos...View the full answer

Marketing Research An Applied Orientation

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